So there I was scrolling innocently through Twitter, when this Tweet popped up in my timeline:
A Promoted tweet? What, are they trying to sell me fighter jets?
The account seems legit, although I am baffled as to why the F-35 needs its own Twitter account. Also, who on Earth are these SIXTY-SIX THOUSAND people who follow it?
Anyway, I still don’t get why they are paying to show tweets to me. Fortunately Twitter lets you look into that, but it just raises more questions:
Why on Earth is Lockheed Martin trying to reach adults in Italy? This seems like a gross misuse of social media marketing. Or am I missing something?